The world will soon be painted pink...

http://www.economist.com/business/displayStory.cfm?story_id=13278440&source=hptextfeature

So today at work we had a discussion on marketing and how vendors dont take the word of mouth seriously...or the weight of peoples opinion into account.

The story starts with a shawarma vendor who treated some of us at the office less than courteous not once, but twice (hey hes the closest to the office with a daily special (LOL)) and we were snubbed twice. Mind you we didnt ask for anything we simply wanted the daily special and a smile. All we got was snide comments about the price of tabouleh and how much its costing them for the shawarma...insert glares and bad hummous breath.

So being the consumers we are we have tried most of the shawarma within a block of our office so now were going to be patrons of a different restaurant. But theres more to add insult to injury, today we ordered 30 shawarmas and the guy at this place over charged us and then told us it was our fault...so now there are 30 people he could have had as customers who now shake their heads and walk another five minutes to eat elsewhere.

So I thought it interesting to read this article in the Economist which says there will be more gender based marketing due to the avid turnout for consumerism by females...which I think is a bit far fetched considering how many people are number crunching rather than wondering what brand they are buying?

This article points out how more and more companies are changing their branding to suit women but really what does that mean? Are they tracking money in terms of women and men shoppers? Because what about the guys buying tampons for their gfs? It just brings me to think that were going be seeing alot more pink and purple in advertising...you know because I find anything targeted to women is pastel and covered in flowers and things that are supposed to be our feelings floating around on the pages of magazines...

So ladies hopefully the next time you buy something remember to not buy according to recession marketing k? God knows you dont need anything being scuffled around...you might bring ur tampons as a work snack intead of pringles...maybe just maybe companies will wake up and realize that there are women out there buying mens shavers because they work better and vice versa men wanting extra conditioning shaving gels...there is hope that one day we won't be driven by the consumption of logos...but as pointed out in the article, a tarnished brand is better than an unknown one so marketing will always prevail.